TikTok Native Video works as a native ad. Users see the video ad in the content feed of the TikTok app.

Main Settings

• Title is a title or a short text associated with the product or service being advertised. The maximum number of characters — 40. Required field
• Description is a descriptive text associated with the product or service being advertised. Maximum number of characters — 100
• CTA Button is a text describing a call-to-action button for the destination URL. Maximum number of characters — 12
• Video is a video that users will see in the feed
  • File type — mp4
  • Aspect ratio — 9:16, 1:1, 16:9
• Duration is a video duration in seconds. The value is filled in automatically after you upload the video

Settings for placement in content

The template supports native ads versions 1.0, 1.1, and 1.2 (IAB standard).
Placement Type and Content Type apply to versions 1.1 and 1.2, Layouts and Ad Units to 1.0. You should choose at least one placement type and one content type.

Placement Type

• In the feed of content — an ad in the organic news feed, listing, grid, etc.
• In the atomic unit of the content — in the article page or single image page
• Outside the core content — in the ads section on the right rail, as a banner-style placement near the content, etc.
• Recommendation widget, most commonly presented below the article content

Content Type

• Content-Centric — content-centric context such as newsfeed, article, image gallery, video gallery, or similar
• Social-Centric — context such as social network feed, email, chat, or similar
• Product — context such as product listings, details, recommendations, reviews, or similar

Settings that apply to native ads version 1.0 are optional. Layouts and Ad Units correspond to Placement Type and Content Type in the versions of the native ad 1.1 and 1.2. We recommend using all settings below as some publishers may use the 1.0 version of the specification for native ads.

Layouts

• Content Wall — an ad is placed within web page’s content
• App Wall — in an app store
• News Feed — in a news feed
• Chat List — in chat apps
• Carousel — in a sliding unit
• Content Stream — in a social media’s newsfeed
• Grid adjoining the content — in the blocks next to content

Ad Units

• Paid Search — a paid search ad will be found above the organic search results
• Recommendation Widgets — an ad shows in a recommendation widget which is usually placed after the main content
• Promoted Listings — an ad shows as a list of goods or services on a site, or a search result on this site
• In-Ad with Native Element Units — a display ad that is contextually relevant to page content
• Custom / “Can’t Be Contained” — an individually designed ad that doesn’t fit into any of the above categories