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Adding macros to the landing page URL or tracking pixel URL of creative allows passing on the information (e.g. country or page of the request) as a value of a macro.
You can find the list of available macros in the table below.
Using Macros
- Replace the advertiser’s placeholders with the corresponding macros in the Landing Page URL or Tracking Pixel URL
- Paste the updated URL into the Landing page field on the video creative page or into the corresponding field in Event tracking settings of the video creative.
User Data
| Macros | Description |
| [IP] | User IP address |
| [DNT] | Do not track |
| [YOB] | Year of birth |
| [GENDER] | User gender |
| [GDPR] | Indicates whether or not the GDPR (General Data Protection Regulation) applies to the ad request |
| [CONSENT] | A consent string passed from various Consent Management Platforms (CMPs) |
| [PUBUID] | Unique user ID for reuse in the 1st-party DMP |
| [VISITORKEY] or [AM-UID] |
Unique user ID or Cookie ID |
| [WS64VISTORKEY] | Unique user ID or Cookie ID encoded in Base64 |
Geo Data
| Macros | Description |
| [GEOLOCATION] | Geolocation of the user (country) |
| [LATITUDE] | Device latitude. Along with longitude, it defines device location |
| [LONGITUDE] | Device longitude. Along with latitude, it defines device location |
| [LOCATION] | Location (latitude, longitude) of the device |
| [ACCURACY] | Estimated latitude/longitude accuracy in meters |
| [COUNTRY] | User country |
Site Data
| Macros | Description |
| [PAGE] | URL-encoded page |
| [USERAGENT] | URL-encoded User-Agent |
| [IAB_CATEGORY] | Comma-separated array of IAB content categories for the application |
| [PROTOCOL] | http or https protocol |
| [DOMAIN] | 2nd-level domain + TLD |
| [REFERER] | URL of the page where the impression occurs |
Application Data
| Macros | Description |
| [APP_NAME], [APP_ID] | Application name |
| [BUNDLE] | Application ID |
| [APP_VER] | Application version |
| [APP_STORE_ID] | Platform-specific app store ID |
| [STOREURL] | App store URL |
Device Data
| Macros | Description |
| [DEVICE_W] | Width of the screen in pixels |
| [DEVICE_H] | Height of the screen in pixels |
| [IFA] | Unique value that is completely disconnected from a hardware ID, MAC address, IMEI, or IP address |
| [DEVICEID] | 32 hexadecimal digit string value, displayed in five groups and separated by hyphens, in the form of 8-4-4-4-12, for a total of 36 characters |
| [DEVICE_MAKE] | Device manufacturer |
| [DEVICE_MODEL] | Device model |
| [DEVICE_OS] | Device OS |
| [DEVICE_OSV] | Device OS version |
| [ISP] | Internet provider (the same as Carrier by openRTB) |
| [CONNECTION] | Type of user connection: 1 – Ethernet, 2 – WIFI, 3 – Unknown cellular, 4 – 2G, 5 – 3G, 6 – 4G |
Video Ad Data
| Macros | Description |
| [VAST_PROTOCOLS] | Supported VAST protocols according to IAB protocols |
| [PLAYER_WIDTH] | Width of the video player in DIPS |
| [PLAYER_HEIGHT] | Height of the video player in DIPS |
| [MUTED] | Integer |
| [VIDEO_AUTOPLAY] | Integer |
| [MINDURATION] | Allowed minimum duration in seconds |
| [MAX_DURATION] | Allowed maximum duration in seconds |
| [SKIP] | Shows if the video is skippable by the user: 0 – false (default if not passed), 1 – true |
| [SKIP_MIN] | Videos of total duration greater than this number of seconds can be skippable. Only applicable if the ad is skippable |
| [SKIP_AFTER] | Defines the custom time in seconds after the ad can be skipped |
| [BREAKPOSITION] | Indicates the position of the ad break within the underlying video/audio content that the ad is playing within. Values: 1 for pre-roll, 2 for mid-roll, 3 for post-roll, 4 for standalone, 0 for none of the above/other |
| [CONTENTID] | Publisher-specific content identifier for the content asset into which the ad is being loaded or inserted. Only applicable to in-stream ads |
Auction Data
| Macros | Description |
| [AUCTION_ID], [AM-RID] | Unique request identifier. Automatically generated by the system as a UUID |
| [PUBLISHER_ID] | Publisher ID |
| [SITE_ID] | Site UUID |
| [UNIVERSAL_SITE_ID] | Site ID |
| [ZONE_ID] | Zone UUID |
| [ADVERTISER] | Advertiser UUID |
| [CAMPAIGN_ID] | Campaign ID |
| [PROFILE_ID] | Profile UUID |
| [CREATIVE_ID] | Creative UUID |
| [CACHEBUSTING], [TIMESTAMP], [RND] |
Timestamp in milliseconds |
Entity Data
To retrieve data by the entity (e.g. profile, site, or ad unit), use the entity ID macro.
| Macros | Description |
| [PUBLISHER_INT_ID] | Publisher ID |
| [SITE_INT_ID] | Site ID |
| [ZONE_INT_ID] | Ad Unit ID |
| [ADVERTISER_INT_ID] | Trading Desk ID |
| [CAMPAIGN_INT_ID] | Campaign ID |
| [PROFILE_INT_ID] | Profile ID |
| [CREATIVE_INT_ID] | Ad Item ID |
Updated on February 13, 2024