A creative is an advertisement that the user sees. Adjust ad delivery settings in a campaign’s profile. You will find all creatives in Creatives → Creatives Library

Creative list

A creative library contains all creatives of your account and general information about them: an advertiser to whom a creative belongs, a validation state, a template, a format size, and number of impressions.

Use a context menu to view, start/stop, edit or delete a creative.

At the top of the creative list window, you'll see the network's currency and time zone. To update the statistics, click the refresh button to the right of the dates.To create a new creative, click the + button next to the refresh button. The Add Creative window will open. Below is a guide on how to work with it. To add multiple creatives at once, click the multi-upload button to the right of the + button.

Multiple upload of creatives

If you want to create several creatives (up to 20 per array) of the same type for one advertiser at once, click the Bulk upload creatives button  on the Creative Library blade. This will open a blade where you need to perform the following actions:

1. Select an advertiser from the list.
2. Enter the advertiser's domain.
3. Select a creative template from the list and click Download.
4. Select the files you want to upload from your computer. After that, you will see a message with a link to the .xlsx template with creative settings. You need to download this template.
5. Fill in all the columns of the creative settings in the .xlsx file.
Attention: You must specify the names of the creatives you will upload in the Name column, as well as their settings. If the names of the creatives or the available settings do not match, you will see an error message in the interface, which you will need to correct.
6. Upload the creatives and the .xlsx file with their settings and click Save. After a short checking process, you'll see a message telling you if all the names and settings are correct or if there are any inconsistencies. The Save button will then become active again. After clicking it, the file upload process will be displayed on the new blade. Attention: Do not close the upload blade until the process is complete.

For each creative, you can also add event trackers to the corresponding column in the table. If you want to add more than one tracker for a creative, copy the column for trackers, paste it next to each other in the table, and add additional trackers there.

After loading the array, the creatives will appear in the library. All available additional settings for the creatives can be made in the same way as for individual downloads.

Adding / Editing a creative

To create a creative, open the creative library and press Add a creative. A list of available creative templates depends on selected inventory.

You can also add a creative on a profile blade.

When creating a creative:

• Enter a creative’s name
• Select an advertiser from the list.
• If you want to activate the creative right after it's created, click the switch on the right.
• Select a creative template. After that, further settings will be available.
• Upload your creative by clicking the Upload button or by dragging and dropping files to the appropriate area on the screen.
• Enter the advertiser's domain. This is the domain of the organization that ordered the advertisement..
• select a landing page type, which defines an environment the user goes to after clicking:
  • Web—to a web page
  • iOS—to an app page on App Store
  • Android—to an app page on Google Play
• Enter a main landing page URL. It can be either a final URL or a third-party system’s link for tracking events. Optionally, add other landing page URLs (check below).

• enter an advertiser domain. It is a domain of an advertiser that promotes their product or service.
  If you entered a domain when adding a new advertiser, the value will be passed here
• optionally, select the HTTP support (secure protocol).

Other Landing Page URLs

Landing Page URL List. You can link one creative to different profiles and select different landing pages for each of them (e.g. you want to target ads on different regions).

The list shows the number of URLs of each landing page type. Press Edit List to change it.

To add a URL:

1. Select a landing page type.
2. Enter a landing page URL.
3. Press + (plus sign).
   You will find the landing page URL in the block below.

When a creative is under moderation, a brand and a brand category are assigned. It facilitates more relevant impressions helps avoid inappropriate platforms.

The creative upload interface depends on a selected template.

Additional creative settings

Event Tracking

For convenient event tracking, use Event Tracking for your creatives. This allows you to create an event tracker and use it with different profiles as a template.

To set up event tracking, select an Event Type and enter your tracker code in the Event code field in the Event tracking section of the Create or Edit creative window. After selecting the event type and setting the event code, click Add.

Click Tracker Link Encoding

https://gdeua.hit.gemius.pl/lshitredir/id=2vXrsO_erNG0g000SNc0jma0DhsB000cMJntVtdCGkv.00/fastid=codlsewcaxwxyyinhbjqfxjyrsss/stparam=kgggdnqubg/nc=0/gdpr=0/gdpr_consent=/url=https://somesite.com.ua/product/000000/?utm_source=some_source&utm_medium=some_medium&utm_content=some_content&utm_campaign=some_campaign&utm_term=some_term

https://gdeua.hit.gemius.pl/lshitredir/id=2vXrsO_erNG0g000SNc0jma0DhsB000cMJntVtdCGkv.00/fastid=codlsewcaxwxyyinhbjqfxjyrsss/stparam=kgggdnqubg/nc=0/gdpr=0/gdpr_consent=/url=https%3A%2F%2Fsomesite.com.ua%2Fproduct%2F000000%2F%3Futm_source%3Dsome_source%26utm_medium%3Dsome_medium%26utm_content%3Dsome_content%26utm_campaign%3Dsome_campaign%26utm_term%3Dsome_term