Креативы
Стоимость креативов

Добавление макросов к URL посадочной страницы или пикселя отслеживания событий в настройках креатива позволяет передавать необходимые данные (например, страну или адрес страницы запроса) при помощи макросов.

Список доступных макросов вы можете найти в таблице ниже.

Как использовать

  1. Если рекламодатель запрашивает такую передачу данных, URL посадочной страницы или пикселя отслеживания события подставьте в плейсхолдеры рекламодателя соответствующие макросы из списка доступных
  2. Вставьте измененный URL в поле Посадочная страница или в Отслеживание событий на странице создания видео-креатив

User Data

Macros Description
[IP] User IP address
[DNT] Do not track
[YOB] Year of birth
[GENDER] User gender 
[GDPR] Indicates whether or not the GDPR (General Data Protection Regulation) applies to the ad request
[CONSENT] A consent string passed from various Consent Management Platforms (CMPs)
[PUBUID] Unique user ID for reuse in the 1st-party DMP
[VISITORKEY] or
[AM-UID]
Unique user ID or Cookie ID
[WS64VISTORKEY] Unique user ID or Cookie ID encoded in Base64

Geo Data

Macros Description
[GEOLOCATION] Geolocation of the user (country)
[LATITUDE] Device latitude. Along with longitude, it defines device location
[LONGITUDE] Device longitude. Along with latitude, it defines device location
[LOCATION] Location (latitude, longitude) of the device
[ACCURACY] Estimated latitude/longitude accuracy in meters
[COUNTRY] User country

Site Data

Macros Description
[PAGE] URL-encoded page
[FULL_PAGE_ESC] Full URL, protocol incl., encoded
[USERAGENT] URL-encoded User-Agent
[IAB_CATEGORY] Comma-separated array of IAB content categories for the application
[PROTOCOL] http or https protocol
[DOMAIN] 2nd-level domain + TLD
[REFERER] URL of the page where the impression occurs

Application Data

Macros Description
[APP_NAME], [APP_ID] Application name
[BUNDLE] Application ID
[APP_VER] Application version
[APP_STORE_ID] Platform-specific app store ID
[STOREURL] App store URL

Device Data

Macros Description
[DEVICE_W] Width of the screen in pixels
[DEVICE_H] Height of the screen in pixels
[IFA] Unique value that is completely disconnected from a hardware ID, MAC address, IMEI, or IP address
[DEVICEID] 32 hexadecimal digit string value, displayed in five groups and separated by hyphens, in the form of 8-4-4-4-12, for a total of 36 characters
[DEVICE_MAKE] Device manufacturer
[DEVICE_MODEL] Device model 
[DEVICE_OS] Device OS 
[DEVICE_OSV] Device OS version
[ISP] Internet provider (the same as Carrier by openRTB)
[CONNECTION] Type of user connection: 1 – Ethernet, 2 – WIFI, 3 – Unknown cellular, 4 – 2G, 5 – 3G, 6 – 4G

Video Ad Data

Macros Description
[VAST_PROTOCOLS] Supported VAST protocols according to IAB protocols
[PLAYER_WIDTH] Width of the video player in DIPS
[PLAYER_HEIGHT] Height of the video player in DIPS
[MUTED] Integer
[VIDEO_AUTOPLAY] Integer
[MINDURATION] Allowed minimum duration in seconds
[MAX_DURATION] Allowed maximum duration in seconds
[SKIP] Shows if the video is skippable by the user: 0 – false (default if not passed), 1 – true
[SKIP_MIN] Videos of total duration greater than this number of seconds can be skippable. Only applicable if the ad is skippable
[SKIP_AFTER] Defines the custom time in seconds after the ad can be skipped
[BREAKPOSITION] Indicates the position of the ad break within the underlying video/audio content that the ad is playing within. Values: 1 for pre-roll, 2 for mid-roll, 3 for post-roll, 4 for standalone, 0 for none of the above/other
[CONTENTID] Publisher-specific content identifier for the content asset into which the ad is being loaded or inserted. Only applicable to in-stream ads

Auction Data

Macros Description
[AUCTION_ID], [AM-RID] Unique request identifier. Automatically generated by the system as a UUID
[PUBLISHER_ID] Publisher ID
[SITE_ID] Site UUID
[UNIVERSAL_SITE_ID] Site ID
[ZONE_ID] Zone UUID
[ADVERTISER] Advertiser UUID
[CAMPAIGN_ID] Campaign ID
[PROFILE_ID] Profile UUID
[CREATIVE_ID] Creative UUID
[CACHEBUSTING], [TIMESTAMP], [RND]
Timestamp in milliseconds

Entity Data

Чтобы передавать данные сущностей (например, профайла, сайта или рекламного места), используйте макрос ID сущностей.

Macros Description
[PUBLISHER_INT_ID] Publisher ID
[SITE_INT_ID] Site ID
[ZONE_INT_ID] Ad Unit ID
[ADVERTISER_INT_ID] Trading Desk ID
[CAMPAIGN_INT_ID] Campaign ID
[PROFILE_INT_ID] Profile ID
[CREATIVE_INT_ID] Ad Item ID
[PROFILE_NAME] Profile name
[CAMPAIGN_NAME] Campaign name
[CREATIVE_NAME] Creative name
Обновлено 13 августа, 2024